THE ENTERPRISE
MARKET
More than the economic situation, other factors have contributed to the
demand slowdown in the PBX market. These factors include customer confusion
over IP telephony as well as the extended useful life of PBX systems installed
in the early 1990s. System shipments are forecasted to grow substantially
in 2002 and beyond.
IP PBX systems can be divided in two main categories, Converged and Client/Server.
Converged systems are essentially circuit switched systems with add-on
IP capabilities. Client server systems are based on a LAN-connected telephony
call server which supports IP Phones and PC based user stations. Cisco
and 3Com are the primary competitors in the Client/Server market.
There are
only two reasons to replace a technology, better price or improved performance.
IP PBXs promise improved worker productivity and cost savings.
A closer look at the cost of IP PBX systems shows that IP Phones account
for a disproportionate 30-40% of the total cost per station (~$800/station
typically). This cost component takes away a substantial portion of the
IP-PBX conversion cost savings. In addition stand alone IP Phones detract
from the fundamental idea of voice and data integration.
The PC in the corporate environment is ubiquitous. Internet and email
access is impractical on any other device. Integrating a Phone with the
PC results in a truely converged voice & data workstation. IT management
and support savings complement productivity savings.
As indicated in the figure below a substantial percentage of corporate
users are expected to choose the PC as their central work interface. Eutectics
phones will further improve the audio quality and user interface for this
user group and reinforce this profile
Current PCs
have made great gains in system stability and with todays prices
PCs are comparable in cost to stand-alone IP phone station. Eutectics
views the PC platform as a necessary and desirable element in IPT services.
However we also see that the PC needs to assume a secondary role as the
vehicle by which communications and advanced services are delivered, rather
than the terminal device for all such services. In other words users prefer
to hold and use a regular looking phone, which now connects to the PC.
The global call center software market will nearly triple in size, to
be $8.5 billion, by 2003. Growth will be driven primarily by demand for
Web-enabling software and media-neutral call monitoring solutions. Datamonitor,
11/99
Europe's call center market is around $9 billion. Great Britain, France,
Germany and Holland together accounted for 80% of call center sales revenues
within the 15-member European Union EU. During the five-year period from
1999 through 2003, sales of call center systems among those Big Four will
total more than 1.8 million seats, over $3.6 billion in base revenues,
and over $9 billion in gross revenues. (Pelorus Group, report entitled
European Call Center Markets, 3/00.)
A PC with an integrated phone offers all the essentials for a worker to
be productive. In fact a mobile office worker can be effective anywhere
with just a laptop PC equipped with phone capability. Companies that provide
Contact center services have already discovered this and are implementing
flexible distributed contact centers to substantially cut build-out, maintenance
and operational costs.
The Teenage Market
Internet Key to Communication Among Youth
January 25, 2002
By Michael Pastore
The Internet has become the primary communication tool for teens, surpassing
even the telephone among some groups, according to a study by AOL.
The national survey of more 6,700 teens and parents of teens was conducted
by AOL subsidiary Digital Market Services, Inc. It found that 81 percent
of teens between the ages of 12 to 17 use the Internet to e-mail friends
or relatives while 70 percent use it for instant messaging to send instant
text messages both from ones' computer and via wireless devices. Among
older teens (18 to 19 years), these statistics jump to 91 percent for
e-mail and 83 percent for instant messaging. Fifty-six percent of teens
aged 18 to 19 prefer the Internet to the telephone....(complete article)
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